The article is devoted to the deepening of the theoretical and methodological provisions aimed at solving the scientific and applied task regarding the development and methodical support of mechanisms for managing socially responsible activities and enabling the formulation of practical recommendations for improving its organizational tools. Integration of Ukrainian business into the global one economic space provides for the conformity of domestic business practices enterprises to international requirements, standards that are largely new poses the problem of increasing the level of their competitiveness, which in mainly considered as a set of economic and financial results. Intensification of global competition requires improvement of existing forms conducting business, use new effective tools every day management and develop new mechanisms of “government-business society” relations. Widespread traditional methods of formation competitive advantages have almost exhausted themselves and need new ones toolkit, which includes a “socially oriented component” and intensifies partnership relations between the government, business and society, and how as a result, ensures long-term relationships with consumers, attracts the best personnel, promotes state support and the formation of a competitive stability Modern management sees as one of such tools corporate social responsibility, the main principles of which provide mandatory participation of business representatives in the development of society and responsibility of the latter for solving social and environmental problems, implementation of educational programs, labor protection, etc. That is, in the area of responsibility new non-economic factors enter, the aspect expands of social significance, and social progress is actively developing not only in sociology, but also in economic science.

Highlights

• The main aspect of the socially responsible activity of enterprises is the reliability and predictability of the results of their activities, responsibility for the implementation of the principle of continuity of economic activity, since only under these conditions is the confidence of labor groups in their social security preserved, and the state and public organizations have the opportunity to plan social programs with the participation of enterprises.
• The purpose of the research is the justification and development of theoretical and practical recommendations for improving the organizational tools for ensuring the management of socially responsible activities.